Why Product-Market Fit Is Not a Milestone – It’s a Mindset
You’ve launched your MVP. You’ve got a few users. Maybe even a handful of early adopters. But something still feels off. You’re not sure if your product is loved, or just being tolerated.
- Users drop off without explanation
- Feedback is inconsistent
- Revenue is coming in, but not repeatable
- You’re spending more time explaining your product than users spend using it
If that’s where you are, you’re not alone. You’re in the most misunderstood phase of building a startup, and every founder’s dream is to “hit Product-Market Fit.”
It sounds like a finish line- a singular point of arrival that, once crossed, unlocks funding, growth, and success.
But here’s the reality:
Product-Market Fit (PMF) isn’t a moment. It’s a mindset- One that demands humility, constant feedback, and ruthless prioritization.
And treating it like a milestone is why so many startups scale too fast, too soon- and collapse before they ever truly take off.